Aka why I keep having bad customer experiences.
Assuming the idea of a business (and us when we represent it) is to stay in business then it should aim to make the customer (a fellow person) happy as happy people are loyal.
This means the person needs to understand what the other person wants from the transaction to be happy. It also means both parties must understand the details of the transaction to know how this makes them happy. The product must be understood to ensure maximum happiness. And finally if the product or service offered is not making the customer happy then it’s the responsibility of a good business to help the customer find happiness another way.
Doing good business is about understanding people, and having empathy.
This is also why why car dealerships keep disappointing me. Stop pushing product. Start making people happy.